New Study: Marketers Struggle with “Big Data”& Digital Tools
I am delighted to release the results of a major new study I’ve just completed on the changing practices of large corporations in: usage of “big data”, marketing measurement and ROI, and the...
View Article[Video] Brite ’13: “The Power of (Big) Data in a Networked World”
Last month at the BRITE ’13 conference, I had the opportunity to interact with an amazing group of current leaders in business, technology, and media over two days of presentations and conversations. I...
View ArticleBRITE ’15 conference on brands, innovation, technology
I am extremely excited about the agenda for this year’s BRITE ’15 conference, which I will be hosting in New York at Columbia Business School, on March 2-3, 2015. I hope you can join us. This is our...
View ArticleIt’s Here! The Digital Transformation Playbook
Today is the day. My new book, The Digital Transformation Playbook is finally out in the world as both hardcover and e-book. Your pre-launch sales of the book made us the #1 new release on Amazon in...
View ArticleBrite Conference with Antonio Lucio
I'm delighted to share this video of my recent conversation with Antonio Lucio at the 2022 BRITE Conference. The post Brite Conference with Antonio Lucio first appeared on David Rogers.
View ArticleDaniel Lubetzky receives Botwinick Prize in Business Ethics from Columbia...
I’m so happy to see that Daniel Lubetzky, Founder of KIND Snacks and an amazing business leader is the recipient of the 2023 Botwinick Prize in Business Ethics from Columbia Business School. I had a...
View ArticleBRITE Conference Keynote on my forthcoming book, “The Digital Transformation...
It was a pleasure to kick off the 15th annual BRITE Conference, with a keynote on my forthcoming book, “The Digital Transformation Roadmap.” I shared a brief overview of my 5-step roadmap to transform...
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